A new domain extension for the global church
The Internet is Changing
Currently, organizations and individuals all over the world have a limited selection of extensions to choose from (.com, .org, .me, etc.) when creating a URL. In 2013, hundreds of new top-level domains will be introduced, including brand-specific domains as well as generic domains like .green, .bank, .dental, etc. A .church extension would create new possibilities for churches everywhere.
.church is another way the Church can meet people where they are in this digital age
The global Church is using technology creatively to connect with and help people all over the world. But when ministries are establishing a new online presence, it’s a challenge to find clear and simple domain names that haven’t been taken. They’re forced to use domains that don’t match the name of their church, extensions that don’t align with their ministry, or awkward URLs that are difficult to type or remember.
At the same time, when people are searching for answers, one of the first places they go is online. Exploring matters of faith is no exception, and many individuals experience a church’s website before they ever step through its doors.
But when individuals go online to seek those answers, they’re met with a sea of search results and domain extensions. The name of the church down the street might be the same as a popular song or a consulting group.
A .church domain creates a clearly identified namespace for churches and religious organizations, making it easier for people to discover, connect with, and share those ministries.